HKAIM had organized a series of conferences on social media for marketers, agencies and end-users in 2009 & 2010 and had also conducted a Social Media Marketers Survey in 2009. Under the upward important trends of Social Media, HKAIM has gathered major marketers, agencies, bloggers and end-users to form a “Hong Kong Social Media Consortium” aiming at promote the ways of Social Media, and so as to maximize the power of Social Media in branding, product promotion and social networking in Hong Kong.